It’s not just that YouTube is changing.
The business model is changing too.
YouTube has been a one-stop-shop for content producers for a decade now, with its $1 billion acquisition of the content-management company MediaMath in 2012.
But the site has also been evolving into a platform for video production.
YouTube is now the largest video-sharing platform in the world, with about 90 million users.
It’s a giant platform.
That’s not to say that it can’t be abused, though.
And YouTube is already using its power to help people produce their own content.
A recent study from YouTube analytics firm MediaMath showed that the site’s users have produced more than a billion video clips over the past year, with a majority of them coming from outside the U.S. “There is definitely a shift in how people are looking for video content on YouTube,” said Dan T. Zorak, chief content officer at MediaMath.
“You’ve got this huge amount of content that people want to create and want to share on YouTube.”
YouTube has recently expanded its partnership with local news organizations and other news organizations, but it’s still only about a quarter of the way to becoming a global media giant.
It has over 10 billion users.
“We’re seeing this trend with YouTube and video production,” Zorack said.
“It’s a very new business model.”
For now, it’s mostly a small but growing market for video producers, but some experts think the site is about to be one of the biggest.
Video production is booming in the video-streaming space, as content creators and distributors alike are increasingly looking for ways to make their videos more valuable and popular.
That includes producing more original content and embedding videos in news, social and other video platforms.
YouTube’s revenue has jumped dramatically over the years.
The platform’s revenue last year was about $4 billion, according to the company.
The site has been growing in value for years, but there’s been a big shift in the last few years.
YouTube grew by an average of $8 per user over the last five years, according the company’s annual report.
“I think it’s just the nature of the beast,” said Richard P. Karp, a senior analyst with the research firm eMarketer.
“YouTube is going to keep growing and growing.”
In 2016, YouTube generated $1.3 billion in ad revenue, up from $9.3 in 2015, according a report from eMarketers.
And in 2018, YouTube revenue jumped to $7.4 billion.
The company has a number of ways to get more users to share their content.
In 2016 and 2017, YouTube partnered with the University of California, Berkeley to make videos available for students to watch.
The videos were also made available to more than 300 colleges and universities, including the University at Buffalo, the University College London, the City University of New York and the University in Southern California.
YouTube also launched a new channel in 2016 called the Video Production Class.
YouTube students can use the class to develop their own original content, but the classes will not be monetized.
Instead, students will receive a video and some help with making the videos.
“Video production is not an inherently viral activity,” said Ben Johnson, director of digital media for the College of Communication at the University’s Sauder School of Business.
“The YouTube Class is an innovative way for students and faculty to learn how to monetize the YouTube platform and get more content on the platform.
They’re not getting paid.”
YouTube also has a dedicated Video Production Lab for content creators.
There, video producers can post their work and earn money for their work.
The lab has also expanded into the field of live-streamed content, with videos from the University and other partners showing up on YouTube Live, which is now available on nearly every smartphone.
“As video grows, there are going to be opportunities for the audience to be rewarded,” Johnson said.
YouTube says it will continue to grow its partnership programs, and that it has a plan to partner with more and more universities to help create new channels and content.
The goal is to make the site a more sustainable business model.
“If we’re not successful in that endeavor, then we have to start thinking about how to continue to innovate and build our business,” Johnson added.