Video production is all about capturing the essence of a moment, creating something new and different, and capturing the emotional impact.
With that in mind, we asked two of the world’s most experienced video producers to share how they made viral videos.
“The first step to making viral videos is understanding what is viral, and understanding the different types of viral videos,” said Alex Fournier, the CEO of The Collective Media, a video production studio that was founded by Tyler and Tyler Baxendale.
“So what is a viral clip, what is it not, what do you do with it?”
The Collective Media has been a staple in the business of video production since 2015, when Tyler and his brother launched the studio with the help of Fourniers own friends.
Since then, The Collective has developed a reputation as a production house that brings together talented people from all walks of life.
“It’s the best way to learn how to make viral videos because it’s not only a learning experience for the students, but also a learning opportunity for the creators themselves,” Tyler Bekesma, who co-founded the Collective Media with his brother, said.
“It’s a great way to expand your horizons and get the best of what you’ve got in front of you.”
Fourniers video for the upcoming Pharma Video Production Academy series, called A New Generation, uses a mixture of social media, video, and photography to capture a moment of youth and youth culture.
In the clip, young girls play a game called ‘Lola’ that asks them to name their favorite candy.
The girls are wearing a pink and blue outfit, and they look great doing so.
They then sit down on a platform and play the game with their friends.
The game ends when a boy throws the ball, and the girls start singing and dancing.
The clip is an attempt to capture something new in a world where we are constantly bombarded with pop culture and video content.
The video was shot in Los Angeles on June 14, and it was shot on a mobile phone.
The students are wearing the outfits, and each of the girls had their own camera on hand to capture the moments as they went about the activities.
“I was trying to capture things that I hadn’t seen before,” Tyler said.
The video was made on the spot, and Tyler was able to capture it as quickly as he could.
“A lot of the time, we have the opportunity to capture moments that are happening, but it’s a slow, slow process because we’re trying to make the best quality of a video,” Tyler explained.
“We have a lot of people that are really good at what they do and we’ve had a couple of people on the team that really, really know how to do it.”
Tyler and Tyler worked together on the video in L.A., and Tyler’s team of students was able be more productive because of their work-related experience.
“A lot [of the time] you’re working on a video and there’s a lot more pressure on you because you’re shooting for a professional audience and there is a lot going on,” Tyler told Entertainment Weekly.
“But, with this, it was like, ‘Alright, this is something that we can do.’
I mean, we were able to really be creative, and that was pretty exciting.”
The video, which was shot over two days, has garnered nearly 3 million views and is still going strong.
Tyler said he hopes the video helps teach people about video production and the process of creating viral videos that are not only entertaining, but have emotional impact and are also creative.
“I think it’s the ultimate form of entertainment because the students know that they’re doing something that is good,” Tyler added.
“They’re learning something that will impact their lives in a positive way.
It’s a fun time to be a part of.”