Posted by Axios on Monday, March 04, 2021 12:06:58With a growing list of companies embracing viral video, it’s no wonder that the world’s most popular brand is going viral.
The video that’s making it to millions of people every day, viral videos are making a lot of money.
The top three viral videos in the world right now are The Real Housewives of Atlanta, The Real Dolls, and The Real Beach Party.
The Real Housewife of Atlanta is the #1 video on YouTube with nearly 10.6 million views.
The real Beach Party, meanwhile, has more than 3.2 million views on YouTube.
These videos are proving popular enough that they have been making some big money in the advertising world.
In a recent interview with the New York Times, Marketers, Marketing Strategists and Accountants at several of the top advertising agencies talked about the importance of viral videos.
According to the agencies, the best way to create viral videos is to create something new.
These brands need to look to the past and not the present, to find out how to do this.
Here’s what brands need from a viral video:The video needs to have a unique lookThe video should be short and sweetThe video has to be unique, fun and fun to watchIt has to have an interesting premiseThe video doesn’t have to be in a certain genreThe video will resonate with peopleThe video must have a specific story to itIt has an authentic look and feelThe video is about the brand, not the brand itselfAs a brand, it will be more successful if the video is engaging and has something to say about your brand, says John T. Schofield, Senior Vice President of Marketing for WPP, a leading global advertising agency.
“The bottom line is to have something unique that people are looking for in their brand.
This is a unique, engaging, and fun experience for them,” Schoference says.
The ad agencies agree.
They’re also keen to stress that the most important thing in a viral campaign is the quality of the content itself.
“If you’re not doing that, then you’re going to fail,” says Adam Rech, Senior Director of Marketing at A&C, a global media company that focuses on brands.
“We always encourage our clients to create a viral experience for their clients,” Rech says.
“But that’s not the only thing.
It’s also about the quality.
We want to do everything we can to help our clients create great content that resonates with their audiences.
We believe that viral videos, in this day and age, are key to that.”
To create a brand-worthy viral video with a great story, you need to make sure that your brand’s content is authentic, according to Michael L. Czuczkai, President of Czuccki Media, a media agency specializing in digital advertising and social media.
“A viral video needs a lot more than a brand’s logo, a name or a tagline,” Czuca says.
Instead of just trying to make something new out of a well-known brand, he says, the key is to use what you know about that brand.
“That’s the thing you need for a viral story.
You need to be very creative, very original, very engaging, but also have a good story,” Czucci says.”
That means creating a unique experience,” says Schofibene, the head of marketing for a global advertising firm.”
You want to make a video that really grabs people’s attention,” he adds.
“You want people to connect with your brand.”
The best viral videos include something that’s easy to follow, but doesn’t feel rushed or forced.
For example, the Real Beach Parties video features an action-packed set of shots of the beach with an assortment of people dancing, and the video’s main selling point is that the beach is alive with activity.
The best way for your video to make money is to get it to people who are engaged in it, says Rech.
“The best thing is to keep your videos engaging and have a sense of humor,” he says.
But there are some guidelines you should follow when it comes to viral videos that are aimed at younger audiences.
“I think for brands, it really depends on the brand,” says L. Michael Tice, a VP of creative at the advertising agency Kresge, “but it’s very important to be clear about the goal, the goal of the video, and why it’s worth the investment.”
For example, a company might create a video for a beach party and have the idea that it’s just a fun way to introduce the brand to its target demographic.
The company might go through a lot, but at the end of the day, it wants people to feel the excitement of the party and the people participating.
But if it’s a business-related video, the brand might want to