An article published in the Indian Journal of Communication, explores the role of women in the production of video work, and offers a peek into what makes it a unique and challenging field.
The article explores how video production has been traditionally dominated by men, with the majority of women choosing to work in the industry in part due to the stigma associated with the profession, and in part to the fact that women tend to be less inclined to leave their jobs than men.
“It is interesting to note that despite the stigma attached to the role, women tend not to leave the job to pursue different career options.
They work and leave because it is what they are passionate about, and because it makes them happy,” the article reads.
The main reason for this, the article argues, is that women are more likely to work on longer-term projects, and are more inclined to seek out a role that requires a lot of collaboration.
Women are also more likely than men to be the first to respond to a request to be filmed, the writer says, and the process of filming is also much more formalised, which is a common reason for women to leave a job.
“Women’s experience of production in video is generally much more informal than that of men, and therefore has to be more formalized to be a part of the production process,” the writer writes.
This is because the content of a video depends on the needs of the audience and the content is made more formal, the author writes, so that the content itself is more visible and accessible.
“We tend to think of video production as being an industry that has evolved into a particular social space.
But in reality, it is actually a completely different industry,” the author argues.
The fact that many women are opting to make a living from producing videos, as opposed to making a living in their respective fields, is indicative of the industry’s growth.
The paper notes that women in video are now in their 40s and 50s, and have traditionally been more financially secure.
“We also find that women with higher education have more professional opportunities than their male counterparts, and thus have a greater chance of securing a career in video production,” the paper concludes.
It is unclear how the industry will evolve over the next few years, the authors argue, but one thing is certain: the field of video is likely to continue to evolve, as more women are hired into the industry and more companies begin to offer more opportunities to women.