— — The video production industry is a multi-billion dollar industry that offers a variety of products and services, from digital to television and film.
But the videos produced for it can be hard to find, and they’re often hard to watch.
In fact, many people are turning to YouTube to help find them.
“When you’re making a video for a project that you’ve been working on for months, there’s a very real need for quality,” said Michael R. McLean, president and CEO of the National Association of Video Production Companies.
“We’re not always going to be able to find someone that has that experience, that know how to do it.”
The industry has been struggling with a shortage of experienced video producers.
That’s made it even harder for local communities to make sure their videos are engaging, informative and well-produced.
The problem is even worse when the videos are poorly produced, which is what happened to several videos produced by the Bellingham-based company Bellingham Video.
It all started in October of last year when Bellingham’s mayor was talking about how difficult it was for video production companies to find and hire staff.
“There are people out there who have a degree in video production who aren’t even video producers,” said Mayor Jim Stitt.
“I’ve talked to people who were in the field who weren’t even on the video production team.
We have a lot of problems with that.”
The mayor and his colleagues started a petition to find a video producer to help fix the situation.
Within days, they received thousands of signatures.
And they finally found one.
“It’s not uncommon for a video project to be very difficult to produce,” said Dan Mathers, a producer and co-founder of the Bellisington-based Video Production Institute.
“You have to have someone who knows what they’re doing, who’s experienced in that space and who’s looking at a project from a production perspective.”
Mathers said that when the institute started, there were fewer than 50 video producers in the state, and those were mostly out of state.
“The problem is, we’re seeing a lot more video projects being made,” he said.
Mather’s group is looking to hire a video consultant and a video executive to help the institute recruit and train video production talent.
It’s also hiring an independent production company to help develop and manage the videos that they produce.
The group is also developing a series of programs to help local communities build their own video productions.
In addition to video production training, they are working with community groups to create online videos and create a social media presence.
“If you’ve got a local team, it’s really easy to start building a team,” said McLean.
“It’s really hard to start looking for someone from outside your own community.”
The institute is hoping to have a video and video production program up and running by early 2018.
For now, they’re only looking for qualified video professionals.
For the moment, they need to find some volunteers to help.
“We’re looking for video directors, videographers, producers, composers, audio designers, and even a few production people to help us out,” said Rana Shah, the institute’s director of content.
“This is going to take a little while, but we’re excited to get it going.”
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