A video production theorist (VCT) has been posting on Twitter about the state of the art in the field, and he believes that the video production industry has a long way to go before the production of “real” content is as commonplace as it once was.
“We’re really just getting started,” said Daniel Vazquez, a senior lecturer in the Department of Film Studies at the University of Newcastle.
“This is really exciting news for us as we work to deliver quality content to people.”
The video production and visual effects industry has been growing rapidly in recent years, as well as diversifying.
It employs more than 4,000 people, and is now producing films for the entertainment industry.
However, many are now struggling to compete against the growing power of digital technologies and social media platforms.
“We’re at the stage now where it’s very easy to put out content on YouTube,” Vazuez said.
“You can upload it as a video and you get a number of other videos on there, and it’s actually really easy to get people to watch that.”
In 2016, YouTube was the fourth most watched video site in the world.
However, the video site has also seen its audience dwindle as content creators have begun to make videos to sell their content.
“YouTube is going to become less important as a primary source of content to us,” said Vazoyer.
“If you want to put your content on Youtube, you’re going to have to do it via some sort of service that doesn’t require any advertising.”
Vazquez believes that there is a real need for the production industry to be able to “take the digital video experience, make it better and more reliable, and monetise it”.
“We can do it now by providing a lot of content on the platform, and we can do that by having a really strong production company,” he said.
“At the moment, we’re still in a situation where we have a lot to learn.”
Vozquez believes video production has a lot more to offer than simply providing content for YouTube.
“It’s important to think about what it is that’s being produced and how that’s going to be monetised,” he added.
“How are people going to monetise their content on a video platform?”
While Vazuzquez believes the film industry needs to continue to diversify, he also believes that content creators should be able compete in a competitive market.
“You can’t just make one thing and then sell it,” he explained.
“So what we need is a really well thought-out approach to content creation, content distribution, content delivery, content marketing, and marketing and distribution of the product itself.”
What we need are a lot smarter people who can think through all of that.
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Topics:video-production,production-arts-and-entertainment,production,film,broadcasting-and_cinema,film-industry,arts-industries,media,video-games,games-industrys,games,technology,south-africaFirst posted November 29, 2018 18:30:35Contact us